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From The Original™ Chocolate Chunk cookie that launched the company, through to the world-first meal bar that is opening international doors, the Cookie Time Limited portfolio offers delicious tastes for all manner of occasions.
CTL makes Cookie Time cookies, along with Bumper Bars (the slice with energy and attitude) and One Square Meal. We are passionate about great tasting quality products made with premium natural ingredients – no artificial colours.
Cookie Time is one of New Zealand's most iconic brands, and Cookie Muncher a much loved part of our heritage. As we gear up for our 30th birthday next year, we've taken the opportunity to refresh our look and give Cookie Muncher® a bigger role to play in telling our story.
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He appears front and centre on fresh new packaging, and shares some of our great Cookie Time stories on back of packs. We've also given him a cheeky voice in adding his thoughts, 'graffiti' style on Cookie Time to dairy signs, point of sale and vans. Communicating the brand's infectious enthusiasm and the mischievous take on life that encourages all of us to feel this way, Cookie Muncher's scribbles convey the message that 'It's always Cookie Time'.
The brand refresh, designed to set ourselves up for the next 30 years, taps into our passion for everything that matters most to serious cookie munchers – real ingredients, big chunks of chocolate and the best taste ever! The Original big-size chocolate chunk cookie cookie has been putting a smile on people's faces since the business began, and we now make 14 different types of cookies for all occasions. Best of all, as part of our rebrand, we've got four new SKUs to share – Chocolate & Nut Fix, plus three new multi-packs.
Take a look through the product pages to see the changes we have made to the packaging you will see in store.
Bumper Bars are a slice of good stuff - a modern version of an old school slice. Full of wholesome and energy boosting ingredients, these bars have big attitude and taste to match. Wholegrains, fruit pieces and delicious chunks of premium chocolate all go to prove that keeping things simple gives the best taste ever.
One Square Meal is the total meal to go, providing one third of your daily nutritional requirements in a handy, portable two-bar format. All you need – breakfast, lunch, whenever – One Square Meal delivers the power of a meal with no fuss. As well as providing one third of the recommended daily intake of energy, protein, carbohydrates, good fats and dietary fibre, One Square Meal is a world-first meal bar that also contains ten vitamins and six minerals. What’s more, because you know two bars equals One Square Meal, you can vary the portion size according to your own needs and still know how many nutrients you are consuming. Using natural ingredients such as manuka honey – famed for its health benefits – and rolled oats, dried apricots and berries, One Square Meal has zero trans fats. It contains no artificial colours or flavours and uses non-GM soy protein. |
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