Cookie Time came to life on 1 February 1983, when 21-year-old Christchurch entrepreneur Michael Mayell and his mum delivered 70 jars of Cookie Time® Original™ Chocolate Chunk cookies to 70 Christchurch stores. By the afternoon, the phone was ringing off the hook with new orders – Kiwis’ love affair with Cookie Time had begun. Within a year, younger brother Guy had joined the business, and the business remains owned by the two brothers.

In the early days, Cookie Time cookies were produced with classic Kiwi ingenuity. The chocolate was cut up on a customised bread slicer to get big chunky pieces, cookie dough was measured out with ice cream scoops, and paint scrapers were used to get the baked cookies off the trays. Technology may have changed but Cookie Time remains committed to producing quality products with real ingredients.

Cookie Time is passionate about cookie-loving experiences that inspire, engage and connect. People still talk about its ‘all you can eat’ factory tours in the 1980s. For 12 years, from 1996 through to 2008, it held the Guinness Book of Records for making the world’s biggest cookie. The brand’s beloved Cookie Muncher character remains a favourite for the kids and adults alike. With an ever evolving range of delicious cookies to choose from, you can be sure ‘It’s always Cookie Time.