Say YES to Magic Moments!

We’re proud to be New Zealand’s most trusted cookies brand. Come join us as we pay it forward with ongoing support for charitable causes, fundraising and special promotions. Help us say yes to magic moments, and create and celebrate your own!

Founded in 1983, with the delivery of 70 jars of cookies to 70 Christchurch stores, Cookie Time is an iconic family owned company. With a proud Kiwi history and storytelling heritage, after all there’s nothing like a cookie to put a smile on your face

Cookie Time is aiming to raise $250k for charity this year, through the 2025 Magic Moments campaign. We say yes to kindness, giving back to the community with support for a range of charitable causes, direct donations and fundraising.

Through the Christmas Cookies campaign alone we are looking to raise $150k. This will be administered by Cookie Time Charitable Trust support its work in helping NZ children reach their potential, including funding for hero charity Dyslexia Foundation of New Zealand.

On top of this, we’re aiming to raise another $100k through community fundraising initiatives, matching customer donations on a dollar for dollar basis, support for St John and KidsCan and community grants.

The latest contribution value was last updated on 11 April 2025.

Nominate a Good Cookie – Celebrate Your Local Hero!

Know someone who’s making a difference in your community? Nominate them as a Cookie Time Good Cookie! Each month, we’re on the hunt for inspiring “Cookie Timers” – those everyday legends who deserve a big thank you. Here’s your chance to shine a spotlight on them!

  • Who Are They? Tell us their name.
  • Why They Rock: Share their story – what makes them a community good sort?
  • Your Details: So we can reach out to you (and them!).

What’s in It for Them?

  • Monthly shortlisted nominees score a $100 Munchtime voucher.
  • Every shortlisted Good Cookie is in the running for Cookie Timer of the Year, with a epic prize pack including cash, a charitable donation in their name, and a special interview with the one-and-only Jason Gunn!

What’s Next?

We’ll review nominations monthly and share the best stories across Cookie Time’s digital channels: think sit-down chats with Jason Gunn, behind-the-scenes fun, and winner reactions. Plus, we’ll weave in tales from the Cookie Time Charitable Trust to show how we’re all about giving back.

Ready to nominate? Fill out the form below – it’s quick, easy, and could make someone’s day (or year!).

Your Name(Required)
Good Cookie's Name(Required)
Max. file size: 2 MB.

‘Giving back’ to both

people and planet

through charitable causes and sustainability practices

Cookie Time is committed to sustainable business practices and reducing our environmental footprint. The common definition of sustainability is meeting the needs of the present without compromising the ability of future generations to meet theirs.

Our definition of sustainability encompasses this, and involves making ongoing improvements and planet friendly choices in our business. It also includes giving back to the community through the Cookie Time Charitable Trust, established in 2003 to support New Zealand children to discover their gifts.

This year, we’re also rolling out something exciting in the sustainability space – an initiative we’ve been quietly working on behind the scenes. Stay tuned!