Christmas Cookies are sold throughout New Zealand in the six weeks leading up to Christmas. Each year the campaign hothouses a new generation of young Kiwi entrepreneurs, recruiting tertiary students throughout the country to run their own Christmas Cookies business – in the process gaining experience in sales and marketing, distribution, inventory management and accounting. In short, the campaign represents an intensive short course in business management outside lecture halls and text books.
Christmas Cookies sellers sell and hand deliver the distinctive red buckets of Christmas Cookies direct to the public at their workplaces. In 2011, Christmas Cookies opened a special online store to help rural customers share the festive spirit. This year we have widened our online store sales to include those living in Australia.
Christmas Cookies sales also support a cause that counts – with part of the proceeds each year going to the Cookie Time Charitable Trust. This is a registered charitable trust, set up to help Kiwi kids discover their gifts. The Trust is principal sponsor of the Dyslexia Foundation of New Zealand and focuses on two areas: innovation in learning and thinking differently: dyslexia.
To date, Christmas Cookies has raised close to $1.4 million for the Trust, making a significant difference in helping the one in ten New Zealanders who have dyslexia. A huge thank you to all Christmas Cookies fans who help make this sweet contribution possible!
A Quick History
1985: Christmas Cookies are first sold – a team of 20 sellers hit the streets of Christchurch dressed in red and white uniforms, visiting households throughout the city and suburbs, handing out samples and taking orders
1988: Christmas Cookies continue to be sought after, and the sellers move from household visits to going into businesses making Christmas Cookies more widely available
2006: The 21st anniversary of Christmas Cookies! 69 sellers raise $200,580 for the Cookie Time Charitable Trust – helping New Zealand kids discover their gifts
2010: Still going strong with the 25th anniversary, and with close to $1.4 million now raised to support Cookie Time Charitable Trust
2011: Christmas Cookies get a brand new and very special Christmassy flavour – Cranberry The White Chocolate Chunk for the new taste of a Kiwi Christmas
2012: Christmas Cookies gets a makeover in line with a refresh of the Cookie Time brand